BUIES CREEK, N.C. – Campbell University was one of just 10 schools recognized by The National Association of Collegiate Marketing Administrators (NACMA) in its 2017 Marketing Team of the Year Award (MTOYA), presented by SuperFanU. Now in its fifth year, the nominations for the MTOYA spanned across FBS, FCS, Division I-AAA, and Division II institutions. The award was created to show the type of impact that a marketing team has not only on the athletics department, but the campus and surrounding communities as well.
Campbell was one of only two non-FBS schools mentioned and the only school with an enrollment of less than 20,000 students. The 2017 MTOYA finalists were Maryland, Mississippi State and Oregon. Other institutions in the top 10 were Florida, Illinois, Ohio State, Utah, Virginia Tech and Wayne State.
"We are proud and humbled to be recognized by our peers," said Associate Athletics Director for External Affairs Ricky Ray. "It is always exciting to see Campbell mentioned in this type of company. The University and our Athletics Department have worked hard to put us in a position to be successful, and our fan support has been tremendous and provided our student-athletes a competitive advantage."
The Campbell football team averaged 5,523 fans per game, far surpassing its previous record high of 4,928, set in 2014, and was one of four schools nationwide in FCS to average greater than capacity attendance. CU baseball welcomed two of its three largest crowds in history this season (1,563 vs. East Carolina and 1,107 vs. Northern Kentucky) and the Camels men's basketball team drew three of the four largest crowds in the first three rounds of the CollegeInsider.com post-season tournament.
"We are all very proud that Ricky Ray and his outstanding staff have been recognized as Top 10 in all of Division I," said Director of Athletics Bob Roller. "Without a doubt, our marketing team works as hard and effective in promoting the Campbell brand as any group from higher resource departments in the country. This is well-deserved!"
The marketing plan focused not only generating revenue and ticket sales, but its efforts also improved fan experience, attendance at both ticketed and non-ticketed events, brand awareness within the community and region, while also creating innovative ways to cultivate community and student-athlete involvement.
In addition, Campbell's social media and broadcasting efforts resulted in 41,000 unique views over 90 live events, while interest in Campbell's Facebook, Twitter and Instagram outlets increased exponentially.
Special events on campus included the Homecoming HOOPla pre-season basketball event, a "Trunk-or-Treat" for area kids at a Halloween volleyball game and a "Kid's New Year's party" following a New Year's Eve afternoon basketball game.
The installation of high-definition video boards at Gore Arena, Barker-Lane Stadium and Jim Perry Stadium increased opportunities for fan involvement and enjoyment at baseball, basketball, football, lacrosse and volleyball events.